The Boy and the Heron

Japan Release: 2023
Running Time:
124 minutes

The Boy and the Heron


Japanese Title

君たちはどう生きるか
[Kimitachi wa Do Ikiru ka]

Distributor: Production:

Toho
Studio Ghibli

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Anime

Box Office - Stock Footage - DVDs - CDs - Pictures - Background - Concept Art - Cut Scenes - Reviews

Titles

International Title

The Boy and the Heron

Initial US Title

The Boy and the Heron
US Distributor: GKIDS (2023) / Time: 124 minutes

Alternate Titles

How Do You Live?
[Literal translation]

 


Staff

Cast

Directed by Hayao Miyazaki
Writing credits Hayao Miyazaki
Produced by Toshio Suzuki, Yoshiaki Nishimura
Executive Producer Kiyofumi Nakajima, Goro Miyazaki
Music by Joe Hisaishi
Cinematography by Atsushi Okui
Film Editing by Rie Matsubara, Takeshi Seyama, Akane Shiraishi
Production Design by Yoji Takeshige
Assistant Director Kazuyoshi Katayama
Mahito Maki Soma Santoki
The Grey Heron Masaki Suda
Himi Aimyon
Natsuko Yoshino Kimura
Shoichi Maki Takuya Kimura
Granduncle Shohei Hino
Kiriko Ko Shibasaki
Noble Pelican Kaoru Kobayashi
The Parakeet King Jun Kunimura
Izumi, Maid Keiko Takeshita
Utako, Maid Jun Fubuki
Eriko, Maid Sawako Agawa
Aiko, Maid Shinobu Otake
Warawara Karen Takizawa

Posters


Background and Trivia

  • Toho announced the movie on December 13, 2022, with a theatrical release date of July 14th, 2023. Producer Toshio Suzuki opted to forgo a traditional marketing campaign leading up to that release date, though. In fact, in Japan, no trailers or promotion stills for the film were released. By July 14th, the only promo material was a single poster that used concept art of the Grey Heron. Suzuki stated this was due to the modern tendency for movies to reveal too much in their marketing, stating: "There's an American movie... coming out this summer around the same time. They've made three trailers for it, and released them one at a time. If you watch all three, you know everything that's going to happen in that movie. So how do moviegoers feel about that? There must be people, who, after watching all the trailers, don't want to actually go see the movie. So, I wanted to do the opposite of that." He went on to elaborate what he meant, stating: "Let's go with just this one poster for the marketing. So, no trailers or TV commercials at all … No newspaper ads either. Deep down, I think this is what moviegoers latently desire." Noted on the Hollywood Reporter.