As reported by Variety, Toho will be expanding a subsidiary in the U.S. to more closely work with Hollywood. While Toho has been keeping details under wraps, this move is part of the company’s “Toho Vision 2021 Medium-term Management Strategy,” a plan that is described as being a content, platform, and real estate strategy with a goal of beating 50 billion yen in profits.

The “Vision 2021 Plan” will see an increased business focus on Godzilla, Toho’s most famous monster, as well as “full implementation of JAPAN IP on a global scale.” Toho’s General Manager and President of Sales Division Hiroyasu Matsuoka will be the subsidiary’s representative director.

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