There is no guarantee that holidays celebrated in the west will be celebrated at all in Japan, to say nothing about being celebrated in the same way that, say, Americans would feel familiar with. Christmas in Japan, for example, is considered a romantic holiday, and if someone asks if you have plans for Christmas in Japan, they are often more or less asking if you have a significant other. Valentine’s Day, meanwhile, is not just romantic—it is a day in which the ladies of the island nation are pressured by custom into giving the men in their lives chocolate, with lovers sometimes receiving handmade goodies, and bosses and male coworkers receiving more boring “obligation chocolate” (guys are expected to repay their female counterparts on White Day a month later). Even Easter is, if not entirely celebrated, at least… acknowledged, with stores being decked out in Easter themed posters and paraphernalia every year.
And that brings us to Halloween—a holiday known and celebrated in its way in Japan, but not quite in the same way as in the USA. Japan does not so much have trick or treat night for kids (although some people do the custom, and the Yakuza have a tradition of offering kids snacks on Halloween—no joke), dressing up in elaborate costumes has increasingly become cool in Japan, with monsters, zombies, sexy nurses, and movie characters of all sorts swarming the trains and gathering for special events in places like Disneyland or flashy clubs on Halloween night. In other words, it is an official day of cosplay for adults as much as if not moreso than for children.
The beautiful box-art with the Marui building behind!
Thus perhaps it should come as little surprise that even Godzilla is getting in on the Halloween spirit with his Godzilla Halloween Print Cookie, which I did not discover until Halloween was already over with last year. Similar in style and flavor to the previous Godzilla Print Cookie which I wrote about before, these Halloween Print Cookies are somewhat more elaborate even that the Namja Town edition of the traditional version. Each print cookie (this time produced by Coms instead of Sawarabi STK) comes individually packaged in white plastic packaging with doily-esque designs adding an air of class and sophistication to the Godzilla-goings on. The prints on each of the cookies, too, are more visually impressive than the monochrome red or black prints from the Print Cookies available in 2016, with these Halloween scenes going full, vivid color, and with fairly impressive detail on all four varieties. Although the box itself is less flashy than the previous Print Cookie packaging (no pop-up cardboard monster here), each box comes with one clear sticker randomly inserted depicting one of the Halloween-themed kaiju designs that appear on the cookies—and in this case, the designs are really the point of attraction.
There are four designs, each one featuring a different kaiju—Godzilla, Mothra in her imago form, King Ghidorah, and the 1970s Mechagodzilla. Each round cookie comes with its own cartoonishly rendered giant monster of destruction interacting in some cute way with one or more jack-o-lanterns, random orange stars and bats floating in the background. So thus we have a red-eyed burning Godzilla about ready to take a bite out of a cheerful pumpkin in a wizard hat, Mothra carrying her jack-o-lantern (back to Infant Island?), KG proudly protective of a triple pumpkin tower, and Mechagodzilla dashing with five little pumpkins in his arms—including one mecha-jack-o-lantern with glowing yellow eyes! Each image is rendered nicely on the cookies, but even better on the stickers and on the box art in which the colors really pop (and the background on the box gains a skyline that includes the Marui building—location of the Godzilla Store).
Here we have a cheap cash-grab sticker, but I still love the art!
As to the flavor of the cookies, they are good, with a strong vanilla taste and an especially crisp texture (more so even than the aforementioned Godzilla Print Cookies from 2016). There is only the one flavor, though—the images on the cookies, while they look nice, make no difference as to taste, but the relatively mild, sugar-cookie flavor is pleasant if unremarkable.
Despite the relatively uninteresting flavor of the final cookies, of the three varieties of Godzilla Print Cookie that I have tried so far, these Halloween-themed ones are probably my favorite. I like the extra crunch, I like the adorable art, and, though the “random clear sticker” is obviously a transparent means of tricking kaiju fans with extra cash into buying multiple boxes of cookies, I like the fact that a sticker is included. It’s just really fun, and while these omiyage boxes are definitely unnecessary, that makes them no less enjoyable for the fans. Still, Halloween cookies for omiyage seems like an odd mix given that omiyage is usually bought by travelers for friends and family back home. Do a lot of people travel on Halloween?
Godzilla with heartburn from eating too much Halloween candy.
Mothra on a mission to deliver a pumpkin.
Mechagodzilla has a mech-a-lantern.
King Ghidorah made a Halloween version of a snowman.