Toho Kingdom has been around the block, make not mistake of that. It’s well over a decade old at this stage with several traditions and habits now well placed. One of the longest running, and most consistent, is an annual April Fools’ Day joke. These have ranged from planning to offer a Toho paid membership, under the guise that content could only be accessed this way, to last year’s very creative K.W.C. Match.
The joke for April Fools’ Day 2012 was a little bit of a retread, I will admit, although taken to a new level. The concept was simply: to deck Toho Kingdom out from top to bottom with ads. The site is ad free as sort of a mantra, so the joke was meant to play on that angle. This had actually been done before back in 2003, nine years ago, with ads being placed all over the site’s design. The 2003 version only placed them on the front, as the site was much less scalable in its design… and can’t stress that enough. To do something like this on the old framework would have required manually editing page by page. However, this is no longer a hurdle and so the 2012’s version had them placed all through out the website.
As in year’s past, though, the most fun from this year’s April Fools’ was to be found in the forums where reactions shifted from wondering where the joke was, to surprise, to finally a few saying they preferred the ad design. Sadly, due to a forum mishap, the thread is now gone. Thankfully, though, a Wayback Machine versions exists. Take a stroll down memory lane on what was said in the thread here.
For those who might have missed it, below is a more compelte screenshot of the site with the ad design in place.